Connect your channels
Authorize the brand accounts you manage, including YouTube channels and other supported platforms.
HummCustomer conversations, handled intelligently
Humm
Listen everywhere.
Reply with one clear voice.
AI-powered customer conversation management for brands.
Humm helps companies monitor YouTube comments, social media comments, and reviews, understand what customers are saying, apply company-defined response rules, and publish helpful replies with AI assistance.
How Humm works
From customer signal to the right response
Define topics and rules
Assign owners, describe situations, and decide when Humm may reply automatically or request human review.
Respond consistently
Humm classifies incoming content, drafts a brand-aligned reply, and publishes only according to your instructions.
Google and YouTube data
Why Humm requests YouTube access
When a user connects a YouTube channel, Humm uses the authorized YouTube API access to identify that channel, retrieve comments associated with it, and publish replies selected by the user’s rules or approved workflow.
Humm uses this data only to provide and improve these visible channel-management features. It does not sell Google user data, use it for advertising, or use it to train general-purpose AI models.
Read the complete Privacy Policy →Designed for controlled automationClear rules can run automatically. Unclear or sensitive cases go to a person.
Secure server-side connectionsOAuth credentials and provider tokens stay on Humm’s server, not in the browser.